Stop the (Automated) World, we want to get off…
Enter the Automated Telephone Menu. Recently voted as the most annoying invention of all time, Automated Phone Menus are used by millions of companies worldwide. The message to the consumer is that they are a cornerstone of good customer service, helping to get your call to the right person as quickly as possible.
The reality of the user experience is somewhat different. Our research of the UK market has revealed phone menus from the sublime (1 level, 2 options) to the frustrating (7 levels, 78 options) and if you get really confused, the ridiculous (10 levels, 101 options). Sadly, the sublime examples are all too rare- little wonder that the nation is so frustrated at the thought of calling customer services.
Worse still, is the fact that consumers are charged for every second that they spend wandering lost in the maze of these menus. Call costs can quickly add up, with some premium rate numbers charging up to £1.50 per minute. For many, being charged to have your time wasted is a step too far.
There is clearly scope for these systems to become more effective at saving consumers time, and money. PleasePress1.com aims to champion this cause. You will never be charged for using our service. Please search our site for the menu options you need, and we'll provide you with the tools you need to save time, money & frustration on your calls to customer services.