Phoning Call Centres? Get through their menus quickly

Celebrity Frustrated by Automated Phone Menus

We’re all frustrated by Automated Phone Menus, and now even celebrities are feeling the fury… A recent documentary by Actor Richard Wilson highlighted the difficulties of using Automated Phone Menus to pay for parking your car.

The 'pay-by-phone' parking scheme has been introduced up and down the country; in order to 'simplify' the process for busy members of the public. You just park, phone, pay and then go on your way- it seems so easy on paper. But what is the reality? To park his car for a mere five minutes, Richard was subjected to a twelve minute phone exchange with a robot menu that cost him £3 in call charges (on top of his parking fee). One can only assume that in 12 minutes Richard could have happily walked to & from a traditional Pay & Display machine a number of times, with considerably less frustration.  Richards' findings in the documentary (read more here) echoed our own research results - he found that over half the people he surveyed listed Automated Phone Menus as their biggest gripe when calling Customer Services.  Indeed, a whopping  69% of the people who took part in the Please Press 1 survey expressed dislike for them too.  We think it's about time that these menus were made easier to access. If you agree, add your voice to our survey.

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